About Us

Experienced Entrepreneurs & Industry Experts

We're currently looking for the right partner to help us grow Crawligator into the industry leader in baby/infant and child development. Crawligator has been bootstrapped for two years, our founder is an experienced entrepreneur and inventor and has an incredibly compelling personal story.
 

We want to encourage healthy baby development and encourage a more productive tummy time for parent(s) and babies everywhere.

 

Heck, one of our customers became an investor!
 

The award-winning Crawligator has industry recognition and validation, proof of sale, demand and global reach. With investments in marketing, paying down debt on molds, and a "comfortable" level of inventory, we're ready to go and grow...Now.

Key document downloads available below 
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Moving Babies Forward

Seed Round for Growth

We're raising $250k for growth and market expansion

Kiddy Crawler, the parent company of Crawligator, is a bootstrapped startup with customers across the U.S. and several around the world. It's time for us to invest in marketing to meet the customer demand for Crawligator. 

Our seed round will fund:

A strategic brand story and advertising campaign with a focus on Google, Amazon, Facebook and Instagram (ads & specific paid  influencers), launch an affiliate marketing program, 
Retail ready box and in-store marketing support

WOWS

Award-winning

  • Juvenile Pediatric Manufacturers Associations' Innovation Award 2019

  • Family Choice Product Award 2019

  • Selected as Creative Child Magazine's Product of the Year 2020 

New Segment in Old Category

The tummy time category in juvenile toys has had little innovation. Crawligator is a simple product that stands alone in the tummy time market.

Pediatric Physical Therapist Approved

PPTs love Crawligator for its many benefits to development of healthy babies and those with developmental delays or disabilities. Some seeing amazing response results in a short time. Parents are thrilled.

Everyone Sees and Believes

Even our manufacturer believes in Crawligator let alone anyone who sees ???

Problem

Studies by the World Health Organization and National Institute of Child Health & Human Services, among others, continue to show the strong importance of tummy time for a baby's growth, development and health.

 

Reduced commitment to tummy time and more time spent in car seats, swings and other devices keep babies on their backs slowing development and causing plagiocephaly and torticollis. Today, babies are having more delayed physical development.

Many children are born with conditions which hinder strength and/or motor development. Cerebral palsy and spina bifida are examples of such conditions that could benefit from the independent mobility and environmental exploration provided by an infant crawling assistance devise. With the popularity of activity centers, swings and jumpers and the hours spent in car seats and strollers, the likelihood that they’ll learn to crawl is even slimmer.

 

Crawling is a typical, and critical, part of early childhood development that starts between ages 6-11 months. During this crucial time, infants use crawling to interact independently with their environment. This stage is important for developing strength, coordination, motor skills and cognitive development. 

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Crawligator

The original Crawligator had success in the late 60s, but somehow disappeared from the shelf. In fact, people still sell the vintage version online.

However, safety regulations were different in 1969, so when Stacey Kohler decided to bring back the Crawligator, she did so with more safety features to meet today's Consumer Products Safety Commission safety standards, including;

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  • A single directional gripping rear wheel to prevent
    uncontrolled movement

  • ​​Four gripping safety pads 

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The Crawligator:

  • Promotes child physical development 

  • Enhances gross and fine motor skills

  • Twice the tummy time for muscle strengthening; spine and neck strengthening for head control

  • Develops mobility through kicking, reaching, pushing - natural movements of crawling

  • Develops shoulder, trunk and core muscles

  • Increases hip range of motion and strength

  • Improves postural control

  • Teaches spatial cognition or awareness of the environment

  • Unlike other walkers, the Crawligator stores easily

  • Recommended by Pediatric Physical Therapists

The Why

New Segment in Tummy Time Markey that Addresses all Baby Needs

No other tummy time product offers the same combination of physical, cognitive and sensory development through tummy time for babies. Contraptions for infants with physical delays or disabilities sell for hundreds of dollars and Crawligator is offering a better, less expensive alternative to these parents.

Our Story

  • Original Crawligator invented in 1967

  • Licensed to Creative Playthings

  • Creative Playthings was sold to CBS Toys, which no longer produced The Crawligator

  • In 2017, Stacey Kohler decided there was an opportunity and brought it back to the market

  • Purchased an original on eBay, updated design to meet today’s CPSP Safety Standards

  • Own utility Patent and Trademark

  • Retooled to meets today CPSC safety standards

  • 80% of product is made in America

  • Launched in 2019

  • Worked with third party to sell product on Target.com, Walmart.com and Amazon

  • Took over sales in mid-2020

  • Now selling online at www.Crawligator.com

  • Added investors (equity, sweat equity) in 2020 and 2021

  • Launched new colors and comfort pad in 2020

  • Resolved wheel issue that caused some bad Amazon reviews in by start of 2021

  • Began execution of focused Amazon Sellers and Google Shopping campaigns early 2021

  • Currently evaluating data and revising marketing strategy for more accuracy of focus and content-driven approach

Sales Channels

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Revenue to Date

Meet The Team

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Stacey Kohler

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Founder & CEO; inventor of The Sandbagger; experienced entrepreneur

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Cynthia Wittke

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Investor/equity partner; Experienced juvenile products sales representative

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Terrence Heaps 

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CFO; Sweat equity partner; Managing Director Babybay U.S.

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Jennifer Fortney

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CMO; Sweat equity partner; Founder & Principal Cascade Communications: A Story Agency

Downloads

Investor Pitch Deck

Learn more about why the Crawligator is unique, why experts love it's ability to help babies develop in a healthier way and why we're fundraising for growth.

Financials To Date

Company financials and Amazon ad  spend/ conversions. 

 

Google Shopping campaign results are not yet a reliable data set.

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Convertible Note Terms

Learn more about terms of our Convertible Note offering.

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Exit Strategy

Where we're going, how we're getting there and when.

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